Enabling Strategic Vision Through Network Design

OVERVIEW:

Houlihan Lokey, a global investment bank with expertise in capital markets, financial restructuring and strategic consulting was commissioned by a one of North America’s leading healthcare distributors to help revitalize their distribution operations.

CHALLENGE:

Current Distribution State

Over the past decade the specialty healthcare distributor had undergone substantial growth by expanding existing product lines and acquiring complementary businesses. The current single point manufacturing and distribution footprint had become stretched as the organization was supporting over two-thousand end customer locations across North America. This further manifested in their primary East Coast distribution center which suffered from significant capacity constraints. Also, on the West Coast the organization felt pressures of both increased distribution cost and expedited customer delivery expectations.

In addition, two factors added complexity to the distribution network. First, many products had inherently different manufacturing and distribution requirements (i.e. lead-time, mfg. processes, etc.). Second, different customer types had unique demand profiles for specific items (i.e. order sizes, shipping times, etc.).

SOLUTION:

Given these changing variables, a new fit for purpose distribution network needed to be developed. The anyLogistix platform was chosen by Houlihan Lokey Strategic Consulting to be the primary engine for designing a new distribution network due to the software’s robust modeling capabilities and its ability to account for the project’s various complex supply chain requirements. Furthermore, the combination of a straightforward user interface, extensive documentation, and a dedicated customer service team gave Houlihan Lokey confidence that the anyLogistix platform would be the best fit solution.

To renovate the distribution network the following objectives were established:

  1. Reduce variable operating costs (i.e. transportation, handling)
  2. Improve service levels with a focus on shipping times
  3. Limit the amount of capital investment (i.e. new facilities)
Optimized Future Distribution State

The model designed by Houlihan Lokey utilized the distributor’s transactional records over the prior year to represent demand in the model. This included data from all the organization’s current distribution facilities located in the US and Canada. To plan for future distribution requirements various growth scenarios and supply acquisition volumes were modeled within the anyLogistix platform to target specific geographic regions and product lines.

Leveraging the anyLogistix “Greenfield Analysis” network design experiment, Houlihan Lokey was able to determine the optimal distribution footprint considering multiple network configurations including, point to point and hub & spoke distribution. The anyLogsitix platform was able to incorporate the organization’s requirement to allow certain customers and products to be serviced by specific distribution facilities. This was vital as it allowed the company’s complex customer and product requirements to be fully considered throughout the network design process. In the end the anyLogistix platform enabled the creation of several distinct design scenarios which were then ranked according to the objectives laid out for the distribution network design project.

OUTCOME:

The anyLogistix platform was integral in designing a revamped supply chain network to include a new West Coast distribution facility. The new network was able to reap following core benefits:

  1. Operating cost reduction (mainly transportation driven) of over 10%
  2. Improved customer service levels (within defined shipping time horizon) by 25%
  3. A new network configuration positioning the company for future growth within its target customer segments and geographic locations

Lastly, understanding the ROI of all required capital investment was of upmost importance as the distributor was owned by a private equity firm. Houlihan Lokey took advantage of the robust reporting capabilities within the anyLogistix platform to concisely quantify and communicate the company’s complex distribution scheme and required capital investment to key stakeholders in a resonating fashion.

Download the case study as a PDF

More case studies

Supply Chain Network Design for a Telecom Provider

A major European telecom company operating a country-wide supply chain network chose Deloitte CIS to develop an optimal supply chain design that would match its future demand forecasts and inventory optimization targets while maintaining a high level of logistics service at operational sites and points of sale. Using anyLogistix, Deloitte consultants created a step-by-step roadmap of transition from the current supply chain design to the...

Unearthing Profitability via Cost to Serve Optimization

For over 100 years Tessenderlo Group, a 1.6B € diversified industrial organization has been delivering world class products and solutions around agriculture and bio residuals. Presently the organization operates at more than 100 locations across the globe, including 15 production plants and over 100 distribution terminals. As one can imagine as the population of a market increases so does the demand for agriculture products. In North...

Logistics Preparedness for Disaster Response in Indonesia

Located on the edges of two continental and two oceanic tectonic plates, Indonesia is home to more than 500 volcanoes (128 of which are active), and threatened by some of the greatest seismic activity in the world. Furthermore, much of this activity is offshore and brings the significant added risk of tsunamis. The country experiences recurring small/medium scale natural disasters compounded by a high risk of less frequent, but very...